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February 27, 2018

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Third Eye Co.; Four years and counting!

November 14, 2017

November is our Birthday Month! Third Eye Co. turns 4! It has been a wild ride filled with lots of hard work, adventure, many life lessons, ups, downs, ripoffs, bullies and many unforgettable memories. Out of all the late nights through trial and error, learning how to run a business and the not so glamorous side of things, we wouldn't trade it for the world.



 2017 has been a big year for us. Lifelong dreams came true when we were asked to team up with Dinosaurs Will Die to collab on the 17/18 version of the maeT Board.              

Sean Genovese and Jeff Keenan keep it real and are some of the most genuine, hardworking influencers out there. Dinos has grown, but stays core and continue to come out with the sickest product each year. Their attitude and general vibe has definitely influenced us and has been a driving inspiration. It is still unreal to see the board in person, we are lucky, honored, grateful and so stoked it's finally available to the public.


    The inspiration for the DWD x Third Eye Co. board obviously comes from our love of rockhounding. We wanted to aim for a more unisex color way. The image was originally hand drawn and based off some of our favorite crystals we've mined. We hand painted color swatches to get a more organic texture and Sean added the special effects - gloss and matte with a flash of shimmer in the agate rock layers around the edges. When working on a piece, we believe your intent and energy goes into it as well. Rockhounding and snowboarding are two things we live for, and incorporating that into the design transfers that exciting, energetic, feel-good vibe to the rider. 

      The Stinky Socks collab was made to somewhat match the snowboard almost as a theme between the two projects that we have been honored to do this year. Click here for the Stinky Socks inspiration and blog 

 (Anti bacterial and moisture resistant - Stinky Socks hold up camping, hiking, snowboarding or whatever adventure life takes you. Made by really great people. )


To add to the excitement this year has brought.. Snoop Dogg was wearing our classic beanie everywhere! After the annual Hot Dawgz and Handrails at Bear Mountain ( a yearly snowboard contest in September for those who don't know ), we took a break and ventured out of cell phone reception for a few days to go camping, do some magic mining, and dip in a the nicest hot springs, literally in the middle of nowhere. Hippies had build what felt like a resort, in a seemingly inhospitable environment. Almost everywhere you looked there was art.


The whole valley is desolate and brown, with sand dunes and the bumpiest of dirt roads. After hiking, and digging and camping in different locations for three days, rolling up on this tropical oasis, with palm trees, shade and grass was absolutely unreal. 



After driving out of this surreal valley, and back in range of cell service, our phones were flooded with messages, tags and friends freaking out that Snoop had our beanie on! There was so much content it was overwhelming. The beanie was included in a celebrity gift bag with Dank Donuts for  his appearance at Hot Dawgz and Handrails, so it was really unexpected and rad of him to be sporting some Third Eye. Probably one of the craziest things to ever happen, even in our wildest dreams! We thought we were going back to reality when we headed home from our trip but instead, had stumbled into a cool version of the twilight zone,


     Four years in - and all of these exciting things would have never happened without you guys, our supporters, friends and family, some of which have been around since the beginning. It is hard to describe how grateful we are to all of you. We are in nine shop locations now and each of them is a small business as well. It has been beyond amazing to work with our retailers, to have a chance to show what we can do and contribute to their shops and growing businesses.





We love what we do, and are fortunate to be here finding these Earth treasures and connecting with nature in a way we had never before.

We constantly receive new revelations and lessons where we learn more about ourselves and the direction Third Eye Co. is taking on it's own.

As for whats next, we hope to continue to grow, would love to do more collaborations and we definitely have a few things up our sleeve that will hopefully take this to the next level. 


As a thank you, ( and if you're reading this ) we would like to extend a 20% off discount

(ends 11/30) 

Use promo code: BDAY on any purchase.


And remember, we will have an epic Small Business Saturday Sale, so subscribe to our mailing list for exclusive offers and updates on sales this holiday season!















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